THE FIT FIJI 2020 CAMPAIGN

OBJECTIVE: TO INCREASE BRAND AWARENESS AND BRAND NAME RECALL BY 27%.

​

STRATEGY: TO ASSOCIATE CONSUMPTION OF FIJI WATER WITH A HEALTHIER LIFESTYLE. 

​

TARGET: HEALTH DRIVEN WOMEN FROM THE AGE OF 18 TO 44. 

​

RESEARCH: GFK MRI & MEDIA FLIGHT PLAN

​

OVERALL IMPACT: 

IMPRESSIONS - 2.4 BILLION 

27% INCREASE IN BRAND AWARENESS

5% INCREASE IN SALES.