FERRERO ROCHER DIGITAL CAMPAIGN

OBJECTIVE: INCREASE SALES FOR FERRERO ROCHER IN THE MONTH OF NOVEMBER AND TO POSITION IT AS A "GIVING THANKS" CHOCOLATE

​

STRATEGY: TARGET WOMEN 18-49 WITH A ONE MONTH VALUE BASED DIGITAL CAMPAIGN. 

​

TACTICS: TARGETED WEBSITES AND SOCIAL MEDIA PLATFORMS

​

RESEARCH: GFK MRI & MEDIA FLIGHT PLAN

​

OVERALL IMPACT: 

REACH - 80% OF TARGET AUDIENCE

IMPRESSIONS - 10.2MM